Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…
Indepth
Data reforms Bill ‘doomed’ as General Election is called
The Government’s long-awaited Data Protection & Digital Information Bill has fallen victim to Prime Minister Rishi Sunak’s decision to call…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
DMA boosts fight to finally clear up ‘legitimate interests’
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Industry in peril as Schrems declares war on ChatGPT
The man who has almost single-handedly been responsible for bringing US tech giants to heel over their privacy practices has…
Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
AI concerns fuel call for more changes to data reforms
The Government’s long-running battle to get its data reforms passed before the next General Election is proving ever more arduous…
Hands off our kids’ data, ICO warns social media giants
Social media and video-sharing giants are being urged to prioritise children’s online privacy or risk the wrath of global data…