Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Indepth
Xmas funds shrinkage fuels rise in shopping for vintage
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…
What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Digital faces triple whammy despite market domination
Digital advertising might be seizing the lion’s share of spend – forecast to reach $442.6bn in 2024 and nearly 60%…
Schrems guns for Musk over X ‘illegal’ AI training data
Elon Musk might think he has scored a major victory against the ad industry after X’s legal action has led…
TikTok waves white flag over ‘addictive’ Lite Rewards
The European Commission has hailed its first major victory under new stringent digital rules designed to crack down on tech…