Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
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Big issues to tackle in 2025: What’s the cost of privacy?
In the first of a series of articles, Decision Marketing looks back over the past 12 months – and forward…
Omnicom ‘playing catch up’ as IPG deal is confirmed
Omnicom and Interpublic will face plenty of hurdles in their efforts to secure the $30bn-plus mega merger but, according to…
Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
WFH warning as bosses insist ‘out of sight, is out mind’
Marketing and advertising professionals are facing a classic working from home dilemma, with two-thirds (68%) of UK bosses believing an…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…