DunnHumby’s role in launch of Clubcard ‘exaggerated’
Former Tesco Clubcard chief Grant Harrison has set the record straight over DunnHumby’s role in the design and launch of…
Indepth
AA/WARC reaction: Time to check your measurements
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend rose 9.7% to £10.6bn during the third quarter of 2024,…
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
High Court rules against ‘parasitic’ online ad profiling
Sky Betting & Gaming (SBG) has been found guilty of breaching data protection law after a High Court judge ruled…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Meta ‘spooks advertisers’ over online brand safety fears
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…
Big issues to tackle in 2025: Can you remain relevant?
In the fourth and final article in our series, Decision Marketing looks back over the past 12 months – and…
Big issues to tackle in 2025: The trouble with online ads
In the third of our series of articles, in which Decision Marketing is looking back over the past 12 months – and…
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…