Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
Indepth
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
Data reform law ‘on track’ to be passed by the autumn
MPs will get the first chance to have their say on the UK Government’s data reform plans next month, with…
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
£4.7bn data reform cost savings branded pie in the sky
The Government’s insistence that the revised data reforms will unlock £4.7bn in savings for the UK economy have been slated…
ICO appeals Experian ruling; ‘Tribunal got law wrong’
Just 24 hours after joining forces to back the Government’s new shake-up of data protection laws, Information Commissioner John Edwards…
Experian ruling: ‘Industry can keep calm and carry on’
The data-driven marketing industry has breathed a collective sigh of relief over Experian’s successful appeal against the regulatory action which…
Experian claims victory as Tribunal blasts ‘flawed’ ICO
The Information Commissioner’s Office has been left battered and bruised following a ruling by the First-Tier Tribunal (Information Rights) over…
Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…