Metaverse ‘won’t be viable until the end of the decade’
The metaverse might be marketers’ latest shiny new toy – with many brands intending to place a large investment into…
Indepth
Top brands adopt AI analytics to slash carbon and costs
Major restaurant, pub and takeaway chains – including Burger King, KFC, Côte, Fuller’s, Marston’s, McDonald’s and Fridays – are turning…
CMOs urged to ditch jargon and buddy up with the CFO
Marketers are being urged to defend their budgets by wooing the chief financial officer as a key ally and then…
Invest in data, tech and talent to beat slump, firms told
UK bosses are being urged to scrap brute-force cutbacks across the board to combat the economic slowdown and instead make…
Industry faces headwinds but blue skies are coming
The UK advertising and marketing industry has recorded its ninth consecutive quarter of growth yet is now facing up to…
Where will we be in 2023? The industry has its say…
With most marketing professionals returning to work from the Christmas break, many will be wondering what 2023 is likely to…
Where will we be in 2023…with data-driven marketing?
For a sector that started out by building customer databases from product registration cards, the edited Electoral Roll and Rotodex…
Where will we be in 2023… with marketing spend?
This time last year, the UK marketing industry was still on course to achieve the fastest advertising recovery from Covid…
Where will we be in 2023… with data privacy reform?
Anyone expecting the Government to implement its planned data reforms any time soon could be in for a disappointment as,…
Where will we be in 2023… with the skills shortage?
In the first of a series of articles, Decision Marketing looks at the major issues facing the UK marketing industry…