2022 Creative Review of the Year: The 10 that hit 10
Once again, it is the time of year for reflection; looking back on 12 months of advertising and marketing campaigns…
Indepth
The key lessons from 2022: Tackling Metaverse FOMO
Googling the word “Metaverse” is an insightful activity. Top of the billing at the moment are news stories documenting the…
The key lessons from 2022: Mail revival beats rivals
Brexit, Covid, supply chain chaos, cost of living crisis, economic freefall, postal strikes, train strikes, nurses strikes, economic freefall, worst…
The key lessons from 2022: Time for a skills refresh
The role of a modern-day marketer is more fast-paced than ever. Changes happen rapidly which means marketing professionals must have a…
The key lessons from 2022: Expect the unexpected
As 2022 draws to an end, I think we will all be happy to see the back of it. Three…
Government performs U-turn on plans to ditch GDPR
The Government has performed yet another U-turn by abandoning plans for new data laws that ditch GDPR to now put…
Digital skills crisis ‘costing UK economy £50bn a year’
The digital skills shortage is costing the UK economy more than £50bn a year, with eight in ten business leaders…
Data experts slam Govt plans to axe GDPR for UK law
Data protection experts have put the boot in to the Government’s plans to go further with data protection reforms by…
Can brands fight off media inflation to score in Q4?
As the UK wrestles with soaring retail inflation, marketers and advertisers are facing their own issues, with rocketing media inflation…
Marketers urged to learn from Vodafone to fight slump
UK marketers should follow the example set by the team at Vodafone – as well as those at HSBC, Shell…