‘Blinkered’ UK firms cannot see data skills shortage
UK businesses are even more delusional over whether they have the right skills to meet their data needs, with more…
Indepth
‘In limbo’ industry demands full details of data reforms
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
Firms enter $8tn metaverse; one day consumers will too
The metaverse has turned from sci-fi concept into reality with consumer awareness soaring, and, even though few people can explain…
Demand for third-party data soars as cookies crumble
Brands are continuing to turn to outside sources to supplement their own customer data, with third-party audience data sales increasing…
Customer mail ‘beats digital in building relationships’
Businesses which urge their customers to go paperless could well be not only alienating huge swathes of consumers but also…
Three-fifths of marketers planning to quit job this year
Marketers’ quest for the perfect job – combining top salary, career progression, work-life balance and the now all-important brand purpose…
Sector beats Covid; now it must battle war and famine
UK marketing budgets were revised up to a near eight-year high in Q1 2022, according to the latest IPA Bellwether…
Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
Marketing ‘one of the most stressful jobs in the world’
Independent clinical testing specialist London Medical Laboratory has confirmed what all marketers have long suspected; working in the sector is…
Marketing and data salaries soar as demand rockets
Marketing and data professionals have emerged as the financial winners in the immediate aftermath of the pandemic, witnessing some of…