Royal Mail bows to data audit after fresh PECR cock-up
Royal Mail has vowed to undertake a full internal data protection audit of its direct marketing practices – and implement…
Indepth
Young the biggest victims as ID fraud hits 5.7 million
Nearly one in ten smartphone users in the UK, as many as 5.7 million people, have fallen victim to identity…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
Good data practice ‘beats off rivals and boosts sales’
A new analysis has confirmed what data professionals have been banging on about for years; good data practice is not…
Age-old issues hit new surge of digital transformation
Brand owners’ stampede to complete their digital transformation programmes may have accelerated during the Covid pandemic but it is being…
Most want a new job but here’s how to get them to stay
Seven in ten media and marketing professionals working across Europe, the Media East and Africa (EMEA) are looking to change…
Covid set to fuel 34% decline in customer data quality
Covid’s effect on the marketing and advertising sector has been well documented but as the market bounces back, there are…
Direct mail beats off CRM, AI and VR to reach $72.67bn
The direct mail industry continues to defy the doom-mongers, with the global market for mailshot production – excluding media spend…
UK ad sector fights off Omicron to hit record growth
The UK’s advertising market has witnessed an even greater recovery than previously predicted, up 26.4% to an estimated record spend…
Marketers ‘kid themselves’ that they have data cracked
Marketers talk a good game when it comes to their data strategies but it seems most are simply kidding themselves…