Covid triggers new rules of engagement – adopt or die
Marketers must gear up for a new era of consumer engagement, sparked by – surprise, surprise – the coronavirus, on…
Indepth
Data reforms could lead to Govt meddling, ICO warns
Government plans to give the Secretary of State the power to approve or reject Information Commissioner’s Office codes of practice…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
Data champion unveils plan to inspire next generation
One of the key architects of the Women in Data programme is branching out on her own to launch a…
Critics round on overhaul of data law; Daily Mail rejoices
Just hours after revealing it wanted to overhaul UK data laws, the Government is already facing a backlash from both…
Tech professionals enjoy best work life balance of all
Careers in data and tech not only offer greater opportunities and benefits – and even more possibilities for remote working…
Let’s get physical: Mailshots drive retail sector recovery
Direct mail is continuing to play a key role in the UK business sector’s pandemic recovery plans, with many of…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
Covid online surge accelerates ecommerce by a decade
The Covid pandemic may have wiped out thousands of firms across the UK but it has turbocharged the online retail…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…