Campaign for TPS reform secures industry support
DecisionMarketing’s campaign aimed at urging Ofcom to rethink how the Telephone Preference Service operates has been backed by a raft…
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Decision Marketing starts campaign for TPS reform
Decision Marketing is launching a campaign aimed at building industry support to urge Ofcom to rethink how the Telephone Preference Service operates so legitimate…
Tiny TalkTalk data breach fine exposes huge issue
The TalkTalk data breach may have been branded a “car crash” by industry observers, but it has also been a…
Spooner on…the stark reality of the Brexit vote
It is only in the past few days that Lord McKelvey Of That Ilk, editor of this classy, online organ…
Youngsters value direct mailings but rarely get them
It may be virtually impossible to find a young consumer who doesn’t spend hours glued to a digital device but…
HMRC rocks industry with direct mail VAT bombshell
HMRC has delivered a major blow to industry efforts to prevent agencies and charities from facing penalties for so-called “single…
Marketers blinded by old data silos and structures
Despite the billions of pounds invested in insight and analysis, the vast majority of marketers are still in the dark…
Email growth outpaces SEO, content and paid search
A decade of email marketing data shows the email channel is still the fastest growing of any other channel in…
Filthy data hampers efforts to slash customer churn
Data quality problems may be as old as the hills but companies still haven’t grasped the issue, according to new…
Trickett’s odyssey takes her back to her roots
As Scots around the world sit down to the traditional Burn’s Night supper of haggis, neeps and tatties this week,…