Personalisation comes of age – at last
Nearly 50 years after Lester Wunderman coined the term “direct marketing”, designed to denote a new era of personalisation and…
Indepth
MarketReach turns to mail bonding
Irrelevant. Annoying. Inappropriate. Junk. Spam. It’s fair to say that direct mail has had its share of critics over the…
2014 review: The winners and losers
With 2014 over and out, there will be many – most notably Tesco – who will be glad to see…
Email marketers face big screen test
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more…
Good, bad and ugly big data exposed
The Information Commissioner’s Office has exposed the good, the bad and the ugly of big data in new guidance on…
Get ready retailers, Xmas is coming…
With the UK basking in glorious sunshine and the kids just breaking up for the summer holidays, it is hard…
Why Granby takes a team approach
The proverb that necessity is the mother of invention was never more apposite than in the marketing services industry. After…
Is content really king for marketers?
“Content is where I expect much of the real money will be made on the Internet, just as it was…
Does digital measurement stack up?
A few years ago the notion that digital marketing would have the upper hand in campaign measurement was about as…
Are marketers dazzled by digital?
It’s a question that the industry has been pondering ever since Media Native founder David Brennan first posed it last…