Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Indepth
Don’t lose sleep over EU ePrivacy, DMA tells UK firms
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
Training gulf puts marketers ‘on the scrapheap’ at 55
Older marketers are seemingly being left on the scrapheap – and in some cases willingly jumping on it – when it…
Covid fuels fresh barrage of nuisance marketing calls
Any hope that Covid-19 would batter cowboy marketers has been scotched by a fresh surge in nuisance calls targeting the…
Virgin Media off the hook as ICO drops data breach case
Virgin Media has escaped enforcement action over its 2019 data breach – which left the personal data of more than…
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Decision Marketing at 10: Future of media effectiveness
The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of…
Decision Marketing at 10: Quantum leap to the next 10
It’s New Year’s Eve 2030. You’re doing a last-minute shop but it’s far less stressful than it was a decade…
Decision Marketing at 10: Big winners for the next 10
If you think content is king for many brands today, by the end of the decade it is going to…
Decision Marketing at 10: The next 10 for ecommerce
“The first change that takes place is in your mind. You have to change your mind before you change the…