Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
Indepth
Covid-19 Britain: Bakers, creators, musos and DIYers
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
Direct Line and Saatchis accused of ‘horror’ plagiarism
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…
New Ofcom powers to rule social media firms ‘doomed’
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
ICO Code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Govt plans for EU data transfer deal branded ‘nonsense’
Privacy experts have ridiculed Government claims that a post-Brexit “adequacy agreement” on data protection – which will allow UK firms…
Hack attack fears push UK cyber security to over £8bn
The UK’s cyber security sector appears to be benefiting from the Information Commissioner’s Office strategy of hunting down firms whose online security is…
US industry bodies call for delay in CCPA enforcement
The US DMA has joined forces with a gaggle of other American marketing trade bodies to call for a six-month…