Betting, booze and junk food ads still targeting the kids
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Indepth
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Marriott faces data loss claim – will it open floodgates?
Hotel giant Marriott International may have succeeded in keeping its proposed £99m GDPR fine at bay – so far, at…
Clients and agencies grow closer as Covid builds bond
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…
Decision Marketing Data Clinic: Financial services plan
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Data professionals confident of avoiding Covid jobs cull
As the UK braces itself for a Covid-19 job cuts bloodbath, professionals working in the data industry have revealed they…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Rogues hang up as nuisance calls plummet in lockdown
Covid-19 might be wreaking havoc with all areas of business but it seems to have also put the wind up marketing rogues, with…
Bullish UK technology sector ‘riding out Covid storm’
The UK’s technology sector has come out fighting following fears of a Covid-19 meltdown – especially for start-ups – with…