2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
Indepth
2019 Review of the Year: In tribute to industry pioneers
The data and marketing industry has lost a number of its most respected leaders this year; they may have gone…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
2019 Review of the Year: Why it’s crunch time for GDPR
If the run-up to GDPR D-Day May 25 2018 was epitomised by scaremongering and misinformation, this year has seen a…
2019 Review of the Year: Retailers power up for data
From Marks & Spencer and Dixons Carphone to Asos and Topman, retailers have finally embraced the data revolution, although quite…
Spooner on…The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Industry tributes flood in for ‘inspirational’ Lloyd James
Senior figures in the data and direct marketing industry have paid tribute to Lloyd James, one of the sector’s most…
Data breaches, not rogues, are ICO Public Enemy No. 1
Companies suffering data breaches are far more likely to be clobbered by the Information Commissioner’s Office – and harder –…
Industry award launched to honour Rosemary Smith
The Data Protection Network is launching a new industry award to recognise the huge contribution made by Rosemary Smith, the…
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…