Decision Marketing Data Clinic: A Covid-19 action plan
In the first of a series of articles, Decision Marketing is launching a new service designed to provide advice on…
Indepth
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
Lack of data insights hitting marketing in time of crisis
Marketing chiefs are finding it virtually impossible to adapt, adjust and make tactical and strategic decisions about their activities during…
Covid-19 Britain: Bakers, creators, musos and DIYers
The coronavirus pandemic is turning Britain into a nation of home bakers, creators, DIYers, musos and TV bingers, and bringing…
Brands urged to tackle data ‘half-life’ to combat decay
Companies are being encouraged to get to grips with the “half-life” of their customer data to help frame their approach…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
Direct Line and Saatchis accused of ‘horror’ plagiarism
Direct Line and its agency Saatchi & Saatchi have become embroiled in a plagiarism row over their campaign targeting first-time…
New Ofcom powers to rule social media firms ‘doomed’
Government measures to give Ofcom greater powers to police social media companies are doomed to fail, with the threat of…
ICO Code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…