Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…
The Information Commissioner’s Office website – the only official resource for tens of thousands of companies looking for advice on…
The Advertising Standards Authority has been accused of being heavy handed in its implementation of the new rules on gender…
Senior figures in the data and direct marketing industry have joined forces to pay tribute to former Direct Mail Information…
Compensation lawyers are ramping up their efforts to corral British Airways customers to file claims against the airline following the…
The Information Commissioner’s Office has been slated for its handling of the British Airways data breach investigation, amid claims it…
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
The full scale of the gargantuan task facing Information Commissioner Elizabeth Denham and her team has been revealed after the…
Senior figures, friends and colleagues from the data and direct marketing industry have paid tribute to former DMA chair, Opt-4…