Decision Marketing Data Clinic: Top tips for travel firms
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Indepth
Lockdown 3.0: How brands can recover from coronavirus
With the UK entering its third Covid-19 national lockdown – at an estimated cost to the economy of £400m a…
Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Decision Marketing Data Clinic: Financial services 2.0
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
ICO and Irish DPC ‘among the worst GDPR enforcers’
Fresh evidence has emerged as to why privacy groups have such a beef against the UK’s Information Commissioner’s Office and…
Deceptive data processing sparks biggest GDPR fines
Companies are far more likely to fall foul of GDPR for dodgy data processing than for any other issue, with…
Nile Rodgers: I love data but failure brings Good Times
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Top UK data firms still under investigation, 2 years on
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…