GDPR five years on: ‘Firms just don’t fear enforcement’
Privacy campaigner Max Schrems has used the fifth anniversary of GDPR to launch a scathing attack against the lack of…
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GDPR five years on: The death knell for lazy marketing?
GDPR. Just five years ago, those four letters were enough to give most marketers a nasty bout of the heebie-jeebies….
Now marketing chiefs join calls for stronger AI controls
It seems it is not only the artificial intelligence pioneers, Hollywood screen-writers and even Elon Musk who are fearful of…
Meta rocked by EU data transfer block and €1.2bn fine
Facebook owner Meta has been dealt a major blow to its European operations by being ordered to stop transferring data…
ICO finally gets serious about abuse of Corporate TPS
The Information Commissioners Office has fired a warning shot over rogue firms which make unlawful marketing calls to businesses after…
Marketers ‘firing blanks’ by not using first-party data
First-party data might have been hailed as one of the most powerful weapons in the marketing arsenal but the majority…
MPs lay into ‘inadequate’ data protection reform bill
MPs from all parties have expressed major concerns about the Government’s data reforms, with many claiming the proposed legislation does…
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Search revolution gives marketers $350bn headache
Search marketing is on the verge of one of its most significant shake-ups since Google first introduced its sponsored keyword…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…