Google ruling puts digital marketing industry on alert
Google might be the one licking its wounds after being hit by the first major fine under GDPR but the…
Indepth
ICO fines double in a year to an average of £146,000
Further evidence has emerged of the Information Commissioner’s Office tough stance on companies which fail to protect against data breaches…
3 million numbers wiped from TPS as clean-up begins
The Information Commissioner’s Office has come good on its pledge to start removing inactive and invalid numbers from the Telephone…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
The Brand Challenge: The subscription shaving sector
From a standing start, shaving subscription services have expanded rapidly in the past three years, with many big brands, such…
ICO and DMA back ‘Call Time’ campaign as more go bust
The Information Commissioner’s Office and the DMA have backed Decision Marketing‘s campaign to get the Government to resurrect legislation which…
Time to finally hit rogue marketing chiefs where it hurts
Decision Marketing is launching a campaign calling on the Government to finally introduce legislation which will make directors of rogue…
The Brand Challenge: Getting Moss Bros’ swagger back
Moss Bros has been one of the leaders of the British mainstream sartorial scene since the mid-19th century, providing wedding…
The Brand Challenge: How to bring cheer to Greene King
In the third instalment of our Brand Challenge series from KHWS we take a look at struggling Greene King pubs,…
The Brand Challenge: Reviving Heinz Tomato Ketchup
The second article in our Brand Challenge series, from KHWS, looks at Heinz Tomato Ketchup; there are two forces at…