Nile Rodgers: I love data but failure brings Good Times
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
The Marketing Agencies Action Group (MAAG), the industry body formed from the collapsed Marketing Agencies Association, is rebranding the Alliance…
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Hotel giant Marriott International may have succeeded in keeping its proposed £99m GDPR fine at bay – so far, at…
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…