Nile Rodgers: I love data but failure brings Good Times
Artist, producer, songwriter and global hitmaker Nile Rodgers – a self-professed lover of data, maths and statistics – insists that…
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Decision Marketing Data Clinic: Action plan for utilities
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Top UK data firms still under investigation, 2 years on
The Information Commissioner’s Office investigation into Cambridge Analytica and SCL Elections might be done and dusted but the regulator has…
Customer data to boost value of location ads to $163bn
The inexorable rise of data-driven marketing is set to fuel major growth in location-based advertising, with a new forecast predicting…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
Independent agencies’ group relaunches and rebrands
The Marketing Agencies Action Group (MAAG), the industry body formed from the collapsed Marketing Agencies Association, is rebranding the Alliance…
Betting, booze and junk food ads still targeting the kids
The ad watchdog has pledged a “zero tolerance” approach to brand owners who target children with age-restricted ads for betting, booze and…
Direct mail and door-drops shine during Covid times
Fresh evidence has emerged of the effectiveness of direct mail and door-drops since the outbreak of Covid-19, with rises in…
Marriott faces data loss claim – will it open floodgates?
Hotel giant Marriott International may have succeeded in keeping its proposed £99m GDPR fine at bay – so far, at…
Clients and agencies grow closer as Covid builds bond
Covid-19 has strengthened client-agency relationships by driving companies closer together to work through the crisis and now brand owners are…