Brits would buy more from brands with data kitemark
With the digital revolution sparked by Covid driving awareness around data protection, a new study has reopened the debate on…
Indepth
Firms hunt tech, digital and data skills for bounce-back
The June 21 free-for-all might have been shelved but the gradual opening of key sectors has seen nearly nine in…
Decision Marketing Data Clinic: Driving retail recovery
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Decision Marketing Data Clinic: Betting on winners
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
Concerns grow as nuisance call gripes hit four-year high
Fears are growing over a return to the bad old days of nuisance call bombardment with official figures showing consumer…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
Don’t lose sleep over EU ePrivacy, DMA tells UK firms
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
Training gulf puts marketers ‘on the scrapheap’ at 55
Older marketers are seemingly being left on the scrapheap – and in some cases willingly jumping on it – when it…
Covid fuels fresh barrage of nuisance marketing calls
Any hope that Covid-19 would batter cowboy marketers has been scotched by a fresh surge in nuisance calls targeting the…
Virgin Media off the hook as ICO drops data breach case
Virgin Media has escaped enforcement action over its 2019 data breach – which left the personal data of more than…