Does digital measurement stack up?
A few years ago the notion that digital marketing would have the upper hand in campaign measurement was about as…
Indepth
Are marketers dazzled by digital?
It’s a question that the industry has been pondering ever since Media Native founder David Brennan first posed it last…
Mosaic reveals ‘seismic shifts in living’
An analysis of UK society over the past ten years has revealed the population in urban centres is once more…
DM’s Glimmer Twins strike again
When news broke that Simon Hall and Warren Moore had forged a deal with BBH to scoop the prestigious loyalty…
Privacy vital to customer acquisition
Brands using social media to attract new customers are barking up the wrong tree, according to a new industry study,…
Why digital fits bill for The Grocer
Publishing is undergoing seismic changes due to booming digital consumption, which has had the knock-on effect of causing print titles’…
2013 review: when data became king
So that was 2013, when big data, that much maligned phenomenon, suddenly became accepted by many in the DM industry….
Occam’s new breed of data farm
Three years ago when St Ives bosses were told to scour the country for a business which would form part…
How Debenhams got a 2,730% boost
With a recent IAB report claiming only 11 out of the top 100 websites have implemented responsive web design, companies…
New EU data legislation: the lowdown
MEPs sitting on the Civil Liberties Committee (Libe) have voted unanimously to pass the major overhaul of current EU data…