Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
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What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Chippy tea: Adam & Eve lands IPA top prize for McCain
Adam & Eve DDB has scooped one of the industry’s top awards, landing the IPA Effectiveness Awards grand prix for…
Lloyds unveils major data-led campaign for app relaunch
Lloyds is launching what it claims it its biggest-ever multi-channel campaign – bringing together more than 500 different assets –…
Royal Mail promotes new delivery schemes for Xmas
Royal Mail is getting its Christmas message in early, highlighting the variety of ways customers can send parcels through the…
Kwik Fit lays down ‘drive away happy every time’ ad blitz
Car maintenance provider Kwik Fit has unveiled a “surreal” ad campaign featuring a helpful, friendly Kwik Fit technician who rolls…
Marketreach enlists industry chiefs for ‘Totally Mailed It’
Royal Mail’s business unit Marketreach is launching a call to arms featuring industry leaders showcasing the “surprising” power of direct…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…
OMG hires T&Pm chief to head up data and analytics
Omnicom Media Group has appointed a new UK managing director for its Annalect data and analytics division from WPP, to…