Never mind Plan B, brands need a plan C for Covid
How different does January 2022 look to January 2021? Swap Omicron with Delta and there are undeniable commonalities – albeit…
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AI technology now ‘better at copywriting than humans’
Businesses are entering a new era for copywriting, where humans are no longer needed to write about mundane content, according…
Sacré bleu, car ads in France must promote walking too
Pan-European car marketing campaigns are set to get lot more complex with the introduction of new legislation in France which…
Data regulators wield big stick as GDPR fines top €1bn
GDPR might have been designed to offer EU consumers more control over their data and privacy but the past 12…
Three lessons for marketers to thrive in the year ahead
There is little doubt that the past two years have been a massive learning curve for business coping with a…
Connected TV ad platform offers up individual viewers
Advertisers are being offered a new insight tool for connected TV, designed to help them better understand who is watching a…
Machine learning moves from movies to the mainstream
Machine learning might still be the stuff of sci-fi novels and Hollywood movies but for the vast majority of companies…
Lloyds plots major deal with loyalty scheme app Bink
Lloyds Banking Group is set to join its arch rival Barclays in making a major investment in loyalty app Bink,…
How the data industry will emerge from the Covid crisis
During any crisis, some businesses fail, and some thrive. The outcome generally is that those who thrive, do so in…
Saga evokes 1970s misery to promote modern cruises
Over 50s specialist Saga is turning back the clock to recreate classic holiday scenes from the 1970s in all their miserable detail…