‘Turn on, tune in, and win’: SMEs urged to run radio ads
Small and medium sized businesses are being urged to tap into the power of radio advertising with the launch of…
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Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Industry goes back to school to attract diverse talent
Brixton Finishing School is spearheading a schools outreach programme, supported by Mail Metro Media, KFC, WPP, Common People and Founders4Schools,…
Half of students eye data jobs but still need reeling in
The UK must do more to dispel the myths about the qualifications and skills required for a career in the…
Heinz Beanz meanz buziness, just don’t mention beaning
Kraft Heinz is aiming to divert attention away from the social media phenomenon of beaning – in which kids empty…
Omnichannel marketing is still far from omnipresent
Marketers might talk a good game on omnichannel marketing but few are actually cracking it, with a new Gartner study…
UK technology industry raises £13.5bn in VC funds in H1
Covid-19 may have left thousands of businesses struggling but the UK’s tech sector has seen off the pandemic in style,…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Data security row comes back to haunt Nadine Dorries
Data protection experts have expressed serious concerns about this week’s appointment of Nadine Dorries as the tenth Culture Secretary in…
Online bonanza brings John Lewis back from the brink
John Lewis Partnership has managed to slash its losses from £635m to “just” £29m in the first half of its…