Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
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The Winner Takes It All: TMW scoops Abba comeback
Abba have turned to data-driven marketing to promote the new concert which will see the 1974 Eurovision winners perform for…
Privacy group vows to ensure that WhatsApp coughs up
Privacy campaigners have vowed to ensure that the Irish Data Protection Commission carries out its ruling to impose the €225m…
Experian turns to Christian rapper for finance series
Experian is aiming to get down with the kids by partnering with Grammy Award-winning Christian hip hop artist Lecrae –…
ASA boots out complaints over ‘sexist’ footwear TV ad
Complaints over a TV ad for Strive Footwear which featured an “authoritative and knowledgeable” man and “shallow and frivolous” woman…
Shot in the foot? Gun owners addresses leaked in hack
Gun-selling website Guntrader has fessed up to a major data breach affecting more than 100,000 customers, after the personal details…
Irish up WhatsApp fine 350% to €225m after EDPB call
The Irish Data Protection Commission has finally bared its teeth, imposing a €225m (£219m) fine on WhatsApp for severe breaches…
Contentsquare snaps up rival ‘to take on the world’
Contentsquare, the digital user experience and analytics specialist whose clients include NatWest, Pizza Hut, T-Mobile, Skoda and Lovehoney, has acquired…
New Majestic Wine Club targets wannabe oenophiles
Majestic Wine has overhauled its membership subscription scheme with a new model aimed at not only providing high quality vino but…
Asda unveils ‘shamelessly fun’ debut campaign by Havas
Asda has launched its first major ad campaign since appointing Havas London earlier this year, which is designed to build…