IPA scheme to help agencies cut media carbon footprint
The IPA is stepping up its support to agencies in their transition to a zero-carbon future with the launch if…
News
ASA boots out claims KFC TV ad mocks black people
KFC has escaped censure by the ad watchdog over a TV ad, featuring two young black men who turned into…
Brits turn to online shopping and sex to survive Covid
UK adults spent more time online in 2020 than those in any other European country, with ecommerce rocketing by 48%…
Havas Group vows to be carbon neutral within 4 years
Havas Group, the French owned marketing giant which operates in 100 countries and employs more than 19,000 staff, has pledged…
Three PECR pests fined £415,000 for illegal marketing
The relentless pursuit of PECR miscreants by the Information Commissioner’s Office has triggered three separate fines – totalling £415,000 –…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…
Advertising probes to finally pierce ‘Teflon’ Facebook
The twin investigation into Facebook’s alleged abuse of digital advertising markets through its collection and use of data may not only…
Oh là là French hit Google with €220m fine for ad abuse
The French authorities have once again come down hard on Google, this time for abusing its advertising power, by whacking…
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…
Govt jumps in bed with dating apps to push Covid jabs
The UK Government has joined forces with leading online dating sites, including Tinder, Match, Hinge, Bumble and Plenty of Fish,…