CIM backs plan to get senior marketers ‘off scrapheap’
The Chartered Institute of Marketing (CIM) is aiming to tackle the skills crisis facing senior marketers, following a recent study…
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Are you worthy? ‘Deserving’ brands shine post-Covid
With Britons estimated to have accumulated an additional £180bn in the bank during the Covid pandemic, brand owners are falling…
Investment ads featuring Branson and Lewis ‘all fake’
To many they are the reassuring face of financial investment but to scammers Money Saving Expert founder Martin Lewis and…
Apple users ditch ads in their droves after iOS update
The vast majority of Apple iPhone users are leaving app tracking disabled since the feature went live on April 26…
Royal Mail flies the bag for UK recovery with drone test
Royal Mail has become the first UK postal operator to deliver mail via drone in a government-funded trial being hailed…
New online safety law to put tech giants into the dock
The Government has vowed to hit social media and search engine giants where it hurts, with potential fines of 10%…
Vodafone plans global data platform with Google Cloud
Vodafone is cementing its relationship with Google Cloud in a new, six-year deal to drive the use of data analytics…
Serendipity2 chiefs invest in Brazilian health start-up
Serendipity2 chiefs Pete Flood and Mike Housley have signed a deal to become director shareholders at start-up D’Amazonia, a company…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
Direct mail firms offered Jicmail accreditation scheme
Mailing houses will be able to achieve a new “platinum” company-level accreditation from direct mail measurement scheme Jicmail designed to…