ASA fingers influencers for widespread advert failings
Some people hang on their every word but it seems many social media influencers are far from upfront about whether…
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OU students the stars of Stories of Ambition campaign
The Open University is bigging up its flexible, high-quality, distance learning credentials with a new marketing strategy showcasing the real…
DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…
888 hits the jackpot with data-driven marketing blitz
Online betting giant 888 Holdings has hailed data-driven marketing as a significant factor in its “landmark year” which saw it…
Bitcoin firm battered for trying to hoodwink pensioners
A cryptocurrency specialist which ran a press campaign to try to persuade pensioners to invest in Bitcoin has been spanked…
CX demands emotion and Darwinist functional efficiency
Brands striving to create standout customer experiences must get back to basics by embracing both efficiency and emotion to make…
Kite Factory scoops low-cal US booze brand White Claw
White Claw, a low-calorie alcoholic seltzer water which has become a top-selling brand in the US market, has appointed independent…
MSQ buys independent MBA and merges it with Stack
Marketing group MSQ is continuing to beef up its operations with the acquisition of independent agency MBA, which it has…
Rail groups unite to keep kids off tracks post-lockdown
Network Rail and British Transport Police have joined forces to pre-empt a post-lockdown surge in the number of trespass incidents…
Jobs market bounces back as the kids go back to school
England’s “back to school” stampede might have finally given frazzled parents some “me-time”, unshackling many from trying to teach their…