Shoppers won’t go back to brands ditched in lockdown
The coronavirus-inspired changes in online shopping look set to stick with a new global study showing that, of the two-fifths…
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TalkTalk customers seek payout for double data breach
TalkTalk is facing a High Court showdown on the back of two data breaches – including its notorious 2015 “car…
Diversity and inclusion issues plague the data industry
The data industry may be one of the fastest growing sectors of the UK economy – and seemingly bullet-proof from…
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
Homebase hires Hut Group to speed up transformation
DIY and gardening chain Homebase is aiming to put its haphazard “house that Jack built” performance behind it and embark…
MSQ sews up Be Heard deal and plots carbon reduction
Marketing services group MSQ has completed the acquisition of the Be Heard Partnership, placing an “enterprise value” on the agency…
Industry relief as Brits scotch Covid data sharing fears
The data-driven marketing industry can rest easy that the Government’s shambolic handling of the test and trace programme has not…
Ocado customers fume as grocery orders are cancelled
Ocado customers have been left spitting feathers after their orders were cancelled on the first day of the online grocery…
Merkle and Gyro merge with Dentsu shops for B2B giant
Dentsu Aegis Network is combining five of its data-driven marketing agencies – Merkle, DWA, Gyro, B2B International and Digital Pi…
Independent agencies’ group relaunches and rebrands
The Marketing Agencies Action Group (MAAG), the industry body formed from the collapsed Marketing Agencies Association, is rebranding the Alliance…