Will analytics arms race shape the future of marketing?
Brands have reviewed the strategic use of analytics within marketing, coming to understand the strong growth that it brings. As…
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Why you should be using local and location specific SEO
Have you ever used Google to search for a business’s opening times or to find ‘x y z near me’?…
Spooner on… where on Earth will the Metaverse go?
No time today for the now-traditional introductory remarks about the miseries of my life in servitude to that charismatic brute,…
Get to grips with data hygiene if you want to clean up
The Government’s recent data protection consultation is designed to ensure the principles outlined in GDPR are clearer. As the report…
Home-movers set to rebuild the economy during 2022
“Everything’s going to be alright,” wrote the IPA’s director general in early December. Marketing budgets are up, having received the…
Never mind Plan B, brands need a plan C for Covid
How different does January 2022 look to January 2021? Swap Omicron with Delta and there are undeniable commonalities – albeit…
Three lessons for marketers to thrive in the year ahead
There is little doubt that the past two years have been a massive learning curve for business coping with a…
How the data industry will emerge from the Covid crisis
During any crisis, some businesses fail, and some thrive. The outcome generally is that those who thrive, do so in…
Why marketing to the whole human will thrive in 2022
The pandemic has been the ultimate crisis moment – one that has demanded radical and immediate reactions from governments, businesses…
Three reasons to review your agency contracts in 2022
As brands head towards the new year and plan what, in many markets, could be yet another unpredictable 12 months,…