Check out Google Analytics 4.0 now, before it’s too late
As we all probably know by now, Google Analytics 3 (GA3) is being phased out on July 1, 2023 but…
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Bank on emotional capital or risk sinking without trace
Marketing history is full of gory PR disasters, but there are few roles you’d hate to have had recently more…
Bye bye Don Draper, hello collective specialist agencies
The agency long held the answer to creative questions. A generalist proposition, wielding all the marketing prowess a client could…
How anti-vax data can help us tackle the nation’s ills
Those who aren’t vaccinated against Covid may find themselves in a more vulnerable position than before: some risk losing their…
Four steps to building an intelligent retention strategy
Marketers are increasingly recognising that building an effective loyalty programme is crucial for the long-term prospects of any business, especially…
As restrictions lift, can retailers out-play their rivals?
Covid restrictions might be being scrapped this week, but most businesses still face months of uncertainty, none more so than…
Will analytics arms race shape the future of marketing?
Brands have reviewed the strategic use of analytics within marketing, coming to understand the strong growth that it brings. As…
Why you should be using local and location specific SEO
Have you ever used Google to search for a business’s opening times or to find ‘x y z near me’?…
Spooner on… where on Earth will the Metaverse go?
No time today for the now-traditional introductory remarks about the miseries of my life in servitude to that charismatic brute,…
Get to grips with data hygiene if you want to clean up
The Government’s recent data protection consultation is designed to ensure the principles outlined in GDPR are clearer. As the report…