Don’t bury your brand with shoddy data
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
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Will Government grasp postal nettle?
Believe everything you read and apparently Royal Mail is prioritising so-called junk mail over other deliveries during the cold snap….
Brands wake up to multichannel future
As technology continually evolves and consumer demand for content on-the-go increases, the word on everyone’s lips is multichannel. Figures recently…
Right Royal furore is a raging farce
So, just three days after the happy announcement of Prince William’s engagement to Kate Middleton the witch-hunt began… Surprisingly, though,…
Why retargeting is crucial to marketing
Want to deliver different sales messages to different browser segments? Targeting each segment with tailored ads, means each potential customer…
Junk mailer on the road to Damascus
So, a former Capital One marketing chief is backing a new junk mail busting service? Many in the industry will…
Time for us all to get engaged
After a week full of Royal Wedding excitement, I know I’m not the only person who’s writing about engagement. Opportunism?…
Can marketers use Facebook Messages?
From “Gmail killer” to “what Google Wave should have been”, there has been no shortage of opinion about Facebook Messages….
A grave concern for the DM industry
Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…
Brand promiscuity provides opportunity
With real fears about job security, the economy, and rising VAT consumers are making fewer impulse purchases; value is paramount…