Home-movers set to rebuild the economy during 2022
“Everything’s going to be alright,” wrote the IPA’s director general in early December. Marketing budgets are up, having received the…
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Never mind Plan B, brands need a plan C for Covid
How different does January 2022 look to January 2021? Swap Omicron with Delta and there are undeniable commonalities – albeit…
Three lessons for marketers to thrive in the year ahead
There is little doubt that the past two years have been a massive learning curve for business coping with a…
How the data industry will emerge from the Covid crisis
During any crisis, some businesses fail, and some thrive. The outcome generally is that those who thrive, do so in…
Why marketing to the whole human will thrive in 2022
The pandemic has been the ultimate crisis moment – one that has demanded radical and immediate reactions from governments, businesses…
Three reasons to review your agency contracts in 2022
As brands head towards the new year and plan what, in many markets, could be yet another unpredictable 12 months,…
Why the home life data revolution is set to accelerate
As technology takes a greater hold of people’s lives – extending from gadgets and personal devices to their entire living…
Don’t stop us now: Time for brands to act on cookies
Advertisers were having such a good time until the end of the third-party cookies was announced and measurement solutions such…
Spooner on… The Ghost of Christmas Overdone, 2021
Imagine my delight when I was invited by the jovial, debonair Lord McKelvey to ‘sit in the servants’ kitchen and…
Why you don’t need to know your customers’ shoe size
There is a common misconception that brands need access to every data point imaginable to understand and market to their…