Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…
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Opportunity knocks with demise of third-party cookies
Did you know that the number of car accidents following lockdown #1 shot up? The reason for this is quite…
Which system will best replace third-party cookies?
As part of Google’s post-cookie roadmap, it has announced it won’t be using alternative identifiers in its products. Identity solutions…
Are you listening? Why CX is crucial to brand reputation
Prior to the advent of digital marketing and social media, brands were able to craft their own reputations. From billboards…
Rubbish in; rubbish out: How to reduce algorithmic bias
Machine learning and analytics are big business. Forbes has estimated that the market will be worth a staggering $21bn (£14.9bn)…
Sustainable business is about protecting all our futures
For a long time, being sustainable has been seen through an altruistic filter and, in that light, brands could pick…
Time for marketers to ditch outdated consumer cages
Why is our urge to label our customers so pervasive? One simple answer: This is the way our brains work….
Why demand for B2B agencies is at an all-time high
One of the major industry themes you’ll no doubt have seen across the past year has been network groups posting…
Nudge marketing can get the nation back on its feet
Boris Johnson has recently outlined another potential incentive scheme, this time in an attempt to try to combat rising cases…
Is your data strategy ostracising millions of consumers?
Lockdown’s been hard for people working and studying at home. I don’t need to tell you that. Access to physical…