Five golden rules of devising an ecommerce strategy
In many industries today, brands view ecommerce as an economic saviour. As traditional distribution channel prosperity suffers, mostly due to…
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Spooner on…The benefits of signing the woke pledge
I am worried about Lord McKelvey. Whilst draining the moat of the smaller Bavarian Castle Folly at his vast Sussex…
How data science is now the ‘white heat’ of marketing
Data science used to be shrouded in mystery, a scientific process usually carried out by the IT department or esoteric…
Why home-movers are still hot property despite Covid
It has long been known that home-movers are big business. In fact, research shows that this group of consumers contribute…
CES 2021 will be a true test of the online experience
They say necessity is the mother of invention. The greatest technological and social advances are often borne from times of…
Why are we still discouraging girls from studying STEM?
The advice I was given when leaving school was that I should consider a career as a secretary, nurse or…
Spooner on…Covid Christmas is turning us all Crackers
Waitrose & John Lewis & Partners, Adam & Eve/DDB I have a lot of sympathy for Waitrose and John Lewis…
Thinking of giving client services the boot? Think again
Ours is an industry based around empathy. After all, we spend much of our working day asking: “If I were…
Spooner on…why it’s good to talk during troubled times
Well, well, well. As I write this, my 39th column for Lord McKelvey’s proud and prestigious organ, we find that…
Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…