How positivity can help brands fight the Covid gloom
The marketing sector is facing a unique challenge at the moment. While the current restrictions are obviously necessary – and…
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Why Covid fall-out could put your reputation on the line
Speaking with colleagues across several sectors over the last month, it’s clear that many are intending to increase their direct…
Now isn’t time to cut adspend, but to optimise instead
When hard times hit, businesses are often quick to cut ad spend. However, during the current downturn, with so many…
Five ways to boost your email marketing during crisis
This is the age of the customer; especially in these turbulent times, customers have more power than ever before and…
Six lessons for marketers targeting the class of 2020
Imagine, for a moment, you’re not you. Imagine a world where 9/11 is a historical event that happened before you…
Why aren’t you using Covid data to improve marketing?
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…
Spooner on…is copywriting dead or just out of fashion?
My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best,…
What does future look like for agencies after lockdown?
Many companies and industries are now starting to look to the future and plan how their business will cope with…
Three strategies to ensure brands thrive in lockdown
It has been widely reported that the uncertainty created by the coronavirus pandemic has led many companies to make drastic…
Do online publishers have answer to advertising crisis?
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….