CES 2021 will be a true test of the online experience
They say necessity is the mother of invention. The greatest technological and social advances are often borne from times of…
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Why are we still discouraging girls from studying STEM?
The advice I was given when leaving school was that I should consider a career as a secretary, nurse or…
Spooner on…Covid Christmas is turning us all Crackers
Waitrose & John Lewis & Partners, Adam & Eve/DDB I have a lot of sympathy for Waitrose and John Lewis…
Thinking of giving client services the boot? Think again
Ours is an industry based around empathy. After all, we spend much of our working day asking: “If I were…
Spooner on…why it’s good to talk during troubled times
Well, well, well. As I write this, my 39th column for Lord McKelvey’s proud and prestigious organ, we find that…
Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
How to beat the algorithms and let ad creativity shine
Enthusiasm for automated technology in marketing has never been stronger. Gartner’s latest study forecasts that tech will take the lion’s…
15 billion reasons why data specialists have a problem
Recent research has revealed there are now more than 15 billion items of stolen data for sale on the dark…
Time to ditch the boring stuff to unleash your creativity
Why do you work in marketing? I’m willing to bet that among the many phrases that just popped into your…
Why deceased mailings are much more than a dead loss
Earlier this week a friend of mine told me how she had just received a piece of charity direct mail…