What does future look like for agencies after lockdown?
Many companies and industries are now starting to look to the future and plan how their business will cope with…
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Three strategies to ensure brands thrive in lockdown
It has been widely reported that the uncertainty created by the coronavirus pandemic has led many companies to make drastic…
Do online publishers have answer to advertising crisis?
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….
Spooner on: The opportunity for direct mail in lockdown
Hello fellow prisoners! How are we all getting along? Gone quite mad yet? Lord McKelvey, of course, has the run…
Data and the coronavirus crisis – what you need to know
Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In…
Will Covid-19 bring a new era of location data sharing?
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
Behavioural pricing is the ultimate in personalisation
In today’s marketing world, personalisation is key – all brands are obsessed with pushing the right messages to the right…
Covid-19: Stick or twist? How to play your best hand
The coronavirus has been with us for several weeks already, and will continue to impact how we live and how…
The real solution to the ICO’s Direct Marketing Code
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…