How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
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Why EU Digital Markets Act is not all doom and gloom
The Digital Markets Act (DMA) represents the European Union’s response to the dominance of big tech companies such as Google,…
Google AI move makes trusted media even more crucial
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…
When will politicians and pollsters tap marketing data?
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
How server-side tracking can tick all the boxes for CX
At a time when everyone is obsessed with the customer experience, and with measurement in an increasingly tricky landscape, I…
How to measure creative impact in a data-driven world
Captivating narratives and visuals aside, marketing is heavily reliant on data-driven approaches to thrive. However, one area many marketers struggle…
Why Royal Mail price rises don’t do anyone any favours
You wouldn’t really want to be the Royal Mail right now. It’s a business that needs a full control-alt-delete. From…
Why marketers must wake up to Popeye and spinach
Many of you may fondly recall the legendary sailor Popeye, whose rippling muscles seemed to swell with strength whenever he…
The future of search and what it means for your brand
The future of search is changing rapidly: Gartner predicts that by 2028, some brands will see their organic site traffic…