Age-old marketing solutions no longer cut it for CMOs
Chief marketing officers of the global consumer brands that have long dominated the industry, face a constant challenge to find…
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Why the future is bright for those with marketing skills
Back in May we saw the Direct Marketing Association (DMA) skillfully rebrand as the Data & Marketing Association to better…
How to ensure data-driven tech is not a flash in the pan
With Dmexco 2019 just around the corner, there is an air of expectation of what will be the most hotly…
Why marketing is in need of an augmented reality check
Today’s brands face a significant dilemma: in an increasingly ‘always on’ digital world where it’s never been easier to reach…
Why memberships are key to winning consumer trust
Membership is about providing a feeling of belonging, identification and a stronger connection and it follows that trust is of…
What’s best, zero party, first party or third party data?
Earlier this summer, Google announced it would be updating Chrome to provide users with more transparency about how sites are…
Don’t let video management give you a major headache
For many businesses, video is now an integral part of their marketing strategy, with 87% of marketers using video as…
Do you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…
Why clients need agencies now more than ever before
Since I entered the industry in the mid-Nineties, the “agencies are dead” trope has periodically done the rounds. Various extinction…
Three steps to ensure location data puts you on the map
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…