How brands can make the subscriptions model work
The subscription economy is booming. Netflix recently added 7 million new subscribers globally in just three months (Forbes) and Spotify…
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Why workforce analytics can boost staff engagement
Employee engagement is an item high on every business leader’s agenda, with most companies currently trying to do everything they…
Why artificial intelligence will not be taking your job
Artificial intelligence. Automation. Machine learning. Despite their origin in the discipline of pattern recognition, these technologies are redefining not just…
Proof that direct mail and email work better together
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…
The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
Year Ahead: Why the data industry has world at its feet
Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…
Spooner on…what’s in store for us in the year ahead?
Scurvy. That’s what 2019 probably has in store for us. SCURVY. Given that most of the UK’s fresh fruit and…
Why brands must get to grips with identity resolution
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…
Year Ahead: Time to tackle influencer marketing fraud
Influencer marketing is still in its infancy in comparison to other digital marketing tactics. However, despite this, it is predicted…