How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
The retail landscape has transformed dramatically over the past four years. We’ve navigated through a pandemic, embraced digital innovation, and…
With Black History Month (BHM) just ended, it’s a good time to reflect on charities’ progress on equality, diversity and…
“You don’t need to reinvent the wheel.” It’s a phrase we’ve all heard before – an invitation to rely on…
This year’s Online Donations December Insights Report provides an analysis of digital fundraising trends during the Christmas period in 2023,…
B2B marketing is in desperate need of a reset. For too long, marketers have clung to safe, formulaic strategies that…
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…