AI won’t replace marketers, it’ll replace lazy marketing
Artificial intelligence isn’t coming for your job. But it is coming for your bad habits. For months, the headlines have…
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Subscriptions are easy; getting them right takes effort
Subscription-based models have long since moved beyond digital entertainment. Once synonymous with streaming services, they now extend into household goods,…
How to encourage shoppers to purchase your brand
Traditional economic theory assumes people make rational choices, but behavioural economics shows emotions and biases play a much stronger role….
Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…
Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…
Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
The danger of telling ourselves what we want to hear
Earlier this year my wife and I were gripped by Apple Cider Vinegar, the Netflix drama based on Belle Gibson’s…
How programmatic DOOH boosts independent agencies
Digital out-of-home (DOOH) advertising has historically been one of advertising’s most exclusive clubs, but where legacy relationships and red tape…
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…
Why cutting marketing in hard times is fatal for brands
In times of economic downturn or uncertainty, businesses often look inward – streamlining operations, freezing hires, and yes, slashing budgets. In…