Rewarding loyalty? Most schemes are running on empty
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…
It is widely recognised that the ever-increasing digitisation of media is generating a wealth of data, which, if harnessed correctly,…
There has been a grim inevitability to the recent closure of physical stores from long-standing retail brands. To many, it…
Artificial intelligence and machine learning are often touted as the way to automate a wide range of tasks, from predicting…
Brands versus retailers – it’s a battle that has rumbled on throughout the ages. The contest is more magnified now…
It has long been recognised that a picture is worth a thousand words – a view reinforced by MIT research…
“Bangtails! BANGTAILS! The Johnson Box! THE JOHNSON BOX!!! Self-mailers! Call-to-action! CTA! CTA! Coupon! Coupon! Coupon! It’s the ******* cash-register! Make…
Believe everything you read and you might be forgiven for thinking that print marketing is suffering a long and painful…
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…