Why you don’t need to know your customers’ shoe size
There is a common misconception that brands need access to every data point imaginable to understand and market to their…
There is a common misconception that brands need access to every data point imaginable to understand and market to their…
Over the past few weeks, the UK’s energy crisis has been a huge cause of concern for both utility brands…
Your clients think your work’s hot. That’s brilliant. Then let’s warm up some new business by using your expended graft……
In a post lockdown economy, businesses in every sector are adjusting to change. Staff turnover has reached unprecedented heights as…
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
The Information Commissioner’s Office has been all over the news this week suggesting consumers should be wary about sharing data…
As we take our summer holidays, let’s not forget that Christmas is on its way and charities would do well…
With more shoppers having turned to online purchasing as a result of the pandemic, consumers’ screens, email in-boxes and social…
A terrible scrabbling and clattering woke me at first light this morning. Throwing back the ragged, moth- and rat-eaten curtains…
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…