Why deceased mailings are much more than a dead loss
Earlier this week a friend of mine told me how she had just received a piece of charity direct mail…
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How digital transformation can beat the Covid blues
The marketing industry has been transformed exponentially by the coronavirus pandemic, but as businesses across the UK begin to formulate…
How marketers can learn from A-Level algorithm row
Each month brings us new ways in which artificial intelligence has run spectacularly awry. The latest – and now most…
Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
Ch-ch-changes, turn and face one version of the truth
Organisational change. It’s a catch-all term to cover a multitude of realities. From isolated yet essential operational tweaks to total…
How positivity can help brands fight the Covid gloom
The marketing sector is facing a unique challenge at the moment. While the current restrictions are obviously necessary – and…
Why Covid fall-out could put your reputation on the line
Speaking with colleagues across several sectors over the last month, it’s clear that many are intending to increase their direct…
Now isn’t time to cut adspend, but to optimise instead
When hard times hit, businesses are often quick to cut ad spend. However, during the current downturn, with so many…
Five ways to boost your email marketing during crisis
This is the age of the customer; especially in these turbulent times, customers have more power than ever before and…
Six lessons for marketers targeting the class of 2020
Imagine, for a moment, you’re not you. Imagine a world where 9/11 is a historical event that happened before you…