Why you don’t need to know your customers’ shoe size
There is a common misconception that brands need access to every data point imaginable to understand and market to their…
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Utility brands must protect customers; and themselves
Over the past few weeks, the UK’s energy crisis has been a huge cause of concern for both utility brands…
Five steps to case study brilliance to open new biz tap
Your clients think your work’s hot. That’s brilliant. Then let’s warm up some new business by using your expended graft……
How to stop repeating the CRM mistakes of the past
In a post lockdown economy, businesses in every sector are adjusting to change. Staff turnover has reached unprecedented heights as…
Combining datasets without compromising on trust
The rapid adoption of technology to optimise every aspect of our lives not only generates large volumes of data around…
Why swapping data for pints could leave a bad taste
The Information Commissioner’s Office has been all over the news this week suggesting consumers should be wary about sharing data…
Top tips for charities to boost donations this Christmas
As we take our summer holidays, let’s not forget that Christmas is on its way and charities would do well…
Personalised inserts can beat SEO and PPC all day long
With more shoppers having turned to online purchasing as a result of the pandemic, consumers’ screens, email in-boxes and social…
Spooner on: The importance of good manners for all
A terrible scrabbling and clattering woke me at first light this morning. Throwing back the ragged, moth- and rat-eaten curtains…
Why prioritising 100% data accuracy is a mistake
Now more than ever, it is constantly drilled into marketers that decisions must be data driven and the prerequisite for…