Will Covid-19 bring a new era of location data sharing?
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
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Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…
Behavioural pricing is the ultimate in personalisation
In today’s marketing world, personalisation is key – all brands are obsessed with pushing the right messages to the right…
Covid-19: Stick or twist? How to play your best hand
The coronavirus has been with us for several weeks already, and will continue to impact how we live and how…
The real solution to the ICO’s Direct Marketing Code
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…
Why direct mail is medium of choice in these rainy days
As we adjust to working from home and self-isolating from our colleagues, friends and family, we remain hopeful that we…
Spooner on: It’s the end of the world as we know it
“But what does it mean, the plague? It’s life, that’s all” – Albert Camus, The Plague. So, the omni-benevolent, balti-fed,…
Why Covid-19 may be trigger for digital transformation
Everyone wants to know what makes a successful digital transformation programme and how brands can embrace digital to transform their business….
How direct mail can help to beat the coronavirus blues
Yesterday I was waiting to catch a train to London from Leeds. The first thing I noticed was the distinct…
Gender parity will take more than just one day to fix
International Women’s Day rolls around every year, and although it serves to highlight the inequalities that women continue to face,…