Year Ahead: Time to embrace real-time data platforms
Knowledge of the customer continues to be a priority for most businesses. In fact Gartner’s latest CMO study reveals that…
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Year Ahead: Get set for the rise of nano-segmentation
Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans,…
Year Ahead: Can blockchain fix loyalty scheme woes?
The general consensus is that loyalty is broken. Recently we’ve seen Avios close its doors, Waitrose dramatically alter its offering,…
AI won’t save ad industry but it can redefine marketing
If you believe the headlines, AI may just be the answer to improving most sectors. From an artificial intelligence tool…
Spooner on…this year’s Klorinated Kristmas Krackers
Ah! Xmas! The filthy, numbed, cracked and swollen fingers from harvesting hundreds of thousands of sprouts in the frosty fields…
Marketers must ditch ego to connect with customers
Today’s consumer is both hyper-connected and increasingly wary of sharing their data with brands. Indeed, a recent YouGov survey found that most UK…
Black Friday frenzy puts customer loyalty in jeopardy
That’s right, it’s Black Friday once again, meaning retailers up and down the country are attempting to serve the mobs…
Why the John Lewis campaign marks a turning point
Advertising, like everything else in popular culture, works in cycles, and we’re witnessing a very interesting shift in tone and…
How brands can achieve a 720° view of their customers
How times have changed for marketing. Marketing to groups of similar people – the technique of yesteryear – has now…
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…