GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…
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Spooner on…so farewell then Tod Norman, one of a kind
“Change has never in history happened as fast as it is happening today; and it will never happen this slowly…
New order: clients are changing, now it’s agencies’ turn
It’s nearly H2 already. Is everyone on-plan? 2018 always promised change, challenge and opportunity. VUCA (volatility, uncertainty, complexity and ambiguity)…
How to build up consumer trust in the age of GDPR
Data-driven marketing has always required a level of responsibility when it comes to handling consumer data, but GDPR has now…
Loyalty schemes can exploit GDPR to remain relevant
The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…
Busting Daily Mail myth of door drop apocalypse now
Far be it from me to act as a spokesperson for the door drop industry, but I do feel we…
For once, the Daily Mail is actually right about junk mail
I can’t quite believe I am going to write this, but for once I find myself agreeing with the Daily…
Spooner on…the early retirement of Sir Martin Sorrell
It is with great trepidation, a fluttering heart and trembling knees that I mount the huge curving staircase that leads…
Changing marketing landscape needs an agile approach
Marc Pritchard recently announced some interesting changes over at P&G. Moving marketers from “project” managers to “brand” managers, cutting the…
Modern-day classification: Who do you think you are?
In the days when I promoted Mosaic, our team used to share what we thought was an amusing anecdote. Marketers…