Six lessons for marketers targeting the class of 2020
Imagine, for a moment, you’re not you. Imagine a world where 9/11 is a historical event that happened before you…
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Why aren’t you using Covid data to improve marketing?
In the past few months, we have probably all become quite a bit better acquainted with data. To some extent,…
Spooner on…is copywriting dead or just out of fashion?
My tiny, rented hovel in the filthy heart of Brighton is on a street that can only be, at best,…
What does future look like for agencies after lockdown?
Many companies and industries are now starting to look to the future and plan how their business will cope with…
Three strategies to ensure brands thrive in lockdown
It has been widely reported that the uncertainty created by the coronavirus pandemic has led many companies to make drastic…
Do online publishers have answer to advertising crisis?
The impact of Covid-19 has been felt deeply across every industry in the UK – and adtech is no exception….
Spooner on: The opportunity for direct mail in lockdown
Hello fellow prisoners! How are we all getting along? Gone quite mad yet? Lord McKelvey, of course, has the run…
Data and the coronavirus crisis – what you need to know
Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In…
Will Covid-19 bring a new era of location data sharing?
When it comes to location-based marketing, it is fair to say that there has never been a single point of…
Data science is thriving – do we know what’s going on?
It’s difficult to overstate the impact data science has made on marketing over the past few years. A variety of…