Spooner on…why it’s good to talk during troubled times
Well, well, well. As I write this, my 39th column for Lord McKelvey’s proud and prestigious organ, we find that…
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Agile not fragile: Checking out the new retail landscape
Most businesses in the retail and ecommerce sector are seeking maps to navigate the new landscape, with new types of…
How to beat the algorithms and let ad creativity shine
Enthusiasm for automated technology in marketing has never been stronger. Gartner’s latest study forecasts that tech will take the lion’s…
15 billion reasons why data specialists have a problem
Recent research has revealed there are now more than 15 billion items of stolen data for sale on the dark…
Time to ditch the boring stuff to unleash your creativity
Why do you work in marketing? I’m willing to bet that among the many phrases that just popped into your…
Why deceased mailings are much more than a dead loss
Earlier this week a friend of mine told me how she had just received a piece of charity direct mail…
How digital transformation can beat the Covid blues
The marketing industry has been transformed exponentially by the coronavirus pandemic, but as businesses across the UK begin to formulate…
How marketers can learn from A-Level algorithm row
Each month brings us new ways in which artificial intelligence has run spectacularly awry. The latest – and now most…
Five simple steps to finally tackle data quality issues
With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28%…
Ch-ch-changes, turn and face one version of the truth
Organisational change. It’s a catch-all term to cover a multitude of realities. From isolated yet essential operational tweaks to total…