Fools rush in: AI superstars are not created overnight
Yesterday I was asked by a mate whether I thought they needed a chief AI officer. The reason he was…
Yesterday I was asked by a mate whether I thought they needed a chief AI officer. The reason he was…
When ‘Google leaks’ occurred back in May, it might have prompted SEO experts to hit the panic button. The deluge…
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Google’s recent delay on the deprecation of third-party cookies in Chrome may elicit a sigh of relief from some marketers,…
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
The Digital Markets Act (DMA) represents the European Union’s response to the dominance of big tech companies such as Google,…
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
At a time when everyone is obsessed with the customer experience, and with measurement in an increasingly tricky landscape, I…