How pirate metrics can keep brands ahead of the curve
In the ever-evolving landscape of marketing, staying ahead of the curve requires a combination of innovative strategies and a deep…
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Why brands must ditch the siloes for search marketing
For too long, search marketing tactics have been used in silos. Marketers believe search engine optimisation (SEO)’s only job is…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
AI Safety Summit: Where were the real data experts?
You can’t fail to have noticed that last week the UK held a landmark event in the field of artificial…
Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…
How Skills Bootcamps can cure imposter syndrome
Marketing personnel are prone to impostor syndrome, but, as Mark Ritson has pointed out, robust, professional training can help to…
Telling a good brief from a bad one – and saving £50k
What are the main issues when it comes to unpacking a pitch brief? Well, firstly, I’d say a good brief shouldn’t…
Decoding loyalty secrets with transactional frequency
As changeable as the world of retail is, transaction frequency – the rate at which an individual customer spends at…
Next-gen tools that even you technophobes can build
With continued downward pressure on budgets, we’re all looking for ways to do more with less. NoCode tools, paired with…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…