Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…
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How Skills Bootcamps can cure imposter syndrome
Marketing personnel are prone to impostor syndrome, but, as Mark Ritson has pointed out, robust, professional training can help to…
Telling a good brief from a bad one – and saving £50k
What are the main issues when it comes to unpacking a pitch brief? Well, firstly, I’d say a good brief shouldn’t…
Decoding loyalty secrets with transactional frequency
As changeable as the world of retail is, transaction frequency – the rate at which an individual customer spends at…
Next-gen tools that even you technophobes can build
With continued downward pressure on budgets, we’re all looking for ways to do more with less. NoCode tools, paired with…
Spooner on… the real reason us oldsters don’t like ads
Having already written fifty (50!) columns for Lord McKelvey’s prestigious and monumental organ, Decision Marketing, the premier source of news…
Why firms must look closer to home for data innovation
In an era where digital footprints are the norm and personal information is shared freely online, concerns about data privacy…
Why Skills Bootcamps will help SMEs boost productivity
Digital skills gaps remain prevalent across the business community; and they will only worsen if we do not actively seek…
Stop chasing consumers; join them in their fandom
After a long day is done, you attend the first night of a local music festival with friends. Like most…
Spooner on… are we to blame for the climate crisis?
Pocketa-queep! Pocketa-queep! Pocketa-queep! Pocketa-queep! (Sound effects with thanks and respect to the immortal James Thurber.) What on Earth can this…