Balance authenticity and accuracy for DEI success
With Black History Month (BHM) just ended, it’s a good time to reflect on charities’ progress on equality, diversity and…
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High time to reinvent your content marketing strategy
“You don’t need to reinvent the wheel.” It’s a phrase we’ve all heard before – an invitation to rely on…
How to maximise charity donations as Christmas looms
This year’s Online Donations December Insights Report provides an analysis of digital fundraising trends during the Christmas period in 2023,…
Why now is the time to rethink B2B marketing model
B2B marketing is in desperate need of a reset. For too long, marketers have clung to safe, formulaic strategies that…
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
How to ensure Shopify upgrade works for your brand
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…
How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
Getting a multichannel view of campaign performance
Many digital marketers assume their campaigns will be inherently easier to track, since they comprise more digital tactics. However, there’s…
Will data drive your cost-of-living crisis exit strategy?
Not much seems to unite the UK these days. But one thing the vast majority of us can probably agree…
Fools rush in: AI superstars are not created overnight
Yesterday I was asked by a mate whether I thought they needed a chief AI officer. The reason he was…