What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…
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What’s in store for 2024…for data-driven marketing?
For many of us, 2023 has been awful, with multiple wars and the associated atrocities, constant price rises, marketing spend…
How marketers can work with AI, according to ChatGPT
Fears that ChatGPT and generative AI will replace a number of roles in the industry have led to many not harnessing…
How pirate metrics can keep brands ahead of the curve
In the ever-evolving landscape of marketing, staying ahead of the curve requires a combination of innovative strategies and a deep…
Why brands must ditch the siloes for search marketing
For too long, search marketing tactics have been used in silos. Marketers believe search engine optimisation (SEO)’s only job is…
Behavioural and contextual targeting are better together
Post-cookie targeting has split into two camps. On one side there’s contextual targeting, which analyses the surrounding page or media…
AI Safety Summit: Where were the real data experts?
You can’t fail to have noticed that last week the UK held a landmark event in the field of artificial…
Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…
How Skills Bootcamps can cure imposter syndrome
Marketing personnel are prone to impostor syndrome, but, as Mark Ritson has pointed out, robust, professional training can help to…
Telling a good brief from a bad one – and saving £50k
What are the main issues when it comes to unpacking a pitch brief? Well, firstly, I’d say a good brief shouldn’t…