Why brands must act now to tackle their customer data
Most people now recognise data is the lifeblood of business, but are you confident that your customer data is accurate,…
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Spooner on…The biggest Xmas TV ad review of the year
It is that time of year again. A heavy, all but palpable, sense of doom hangs over the neatly appointed…
Why first-party data is the gift that keeps on giving
For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible…
Why CMOs are putting their faith in digital and data
The chief marketing officer instruction to drive growth shows no sign of letting up, with good reason. No one role…
How marketers can benefit from 5G network roll-out
The fifth generation of mobile technology is on its way. Ericsson predicts that 1.5 billion users – 40% of the…
When push comes to shove, beware a messy break up
We are being encouraged more and more to consider switching – our insurance policies, banks, mobile providers, tea bags, even…
Why it pays brands to be more offensive with their data
Data is the backbone of modern enterprise. It drives, improves and supports business advancement and growth. But despite its progressive…
Why digital advertising needs a human touch to thrive
The dark arts of digital advertising analysis are facing a barrage of criticism for failing to give brands a full…
Spooner on…how to attract young talent to the industry
Polymath, world-renowned chicken-breeder, lacrosse-captain, Gaelic-dancer, Lord McKelvey is many things, but one thing he is not is patient: “Spooner, you…
Getting in shape is crucial for changing agency culture
Nowadays, tight deadlines, constant requests and 24/7 communication mean it’s increasingly hard to stay on top of everything whether it’s…