Why the CMO and CIO are the ultimate power couple
Today, 89% of companies compete primarily on the basis of customer experience, and while 80% believe they deliver ‘superior experiences’,…
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How can your organisation become the next Netflix?
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a…
Why brands must work harder for true personalisation
In a world where customers are flooded with thousands of marketing messages a day, the explosion in digital content across…
What does the future leader look like…if they do exist?
The future of work will bring a number of challenges, such as a digital talent shortage and the need for a strong employer…
2020 and beyond: Let tech work to free up creativity
With the new decade well and truly underway, this landmark is the perfect time to think what the next few…
2020 and beyond: It’s time to build the circle of trust
We’re already hearing a lot of talk around trust and ethics/values and we expect there to be a greater emphasis…
2020 and beyond: Data services they are a-changin’
Despite GDPR now being an established piece of legislature, there is still great uncertainty in the market surrounding what is…
2020 and beyond: Charting the rise of ‘brainwave’ tech
As we enter the new decade it is only natural to start thinking about what the future might bring. I…
2020 and beyond: Why digital wallets will pay dividends
Just over a decade ago, consumer payments were revolutionised by the launch of contactless cards, followed hot on the heels…
2020 and beyond: Is your brand orchestration-ready?
Marketing orchestration is nothing new. In fact it is really quite old. It first came to prominence back in 2013,…