Why clients need agencies now more than ever before
Since I entered the industry in the mid-Nineties, the “agencies are dead” trope has periodically done the rounds. Various extinction…
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Three steps to ensure location data puts you on the map
There is growing recognition that the application of sophisticated behavioural insights, derived from location-based data, has the potential to unlock significant…
Rewarding loyalty? Most schemes are running on empty
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
Bellwether gloom: Reasons to be cheerful parts 1 to 6
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…
How to unlock the power of first-party customer data
It is widely recognised that the ever-increasing digitisation of media is generating a wealth of data, which, if harnessed correctly,…
How local data-driven activity can save the high street
There has been a grim inevitability to the recent closure of physical stores from long-standing retail brands. To many, it…
Why diversity is the secret ingredient in effective AI
Artificial intelligence and machine learning are often touted as the way to automate a wide range of tasks, from predicting…
How brands and retailers can tie the knot with data
Brands versus retailers – it’s a battle that has rumbled on throughout the ages. The contest is more magnified now…
Don’t be blinkered to the data issues of ‘see, snap, buy’
It has long been recognised that a picture is worth a thousand words – a view reinforced by MIT research…
Spooner on…the harrowing demise of direct marketing
“Bangtails! BANGTAILS! The Johnson Box! THE JOHNSON BOX!!! Self-mailers! Call-to-action! CTA! CTA! Coupon! Coupon! Coupon! It’s the ******* cash-register! Make…