Three steps to boosting customer experiences with AI
Today’s consumers want value both from what they buy, and from the purchasing process, regardless of whether they’re purchasing a…
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Have companies done enough to comply with GDPR?
You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…
Digital ad duopoly has stifled the industry for too long
So, at last the UK Government is going to investigate the digital advertising sector, with Chancellor Philip Hammond announcing this…
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Has the traditional marketing model had its day?
Transparency, greater control over creative, and a better return on investment, are just some of the reasons why brands are…
How brands can make the subscriptions model work
The subscription economy is booming. Netflix recently added 7 million new subscribers globally in just three months (Forbes) and Spotify…
Why workforce analytics can boost staff engagement
Employee engagement is an item high on every business leader’s agenda, with most companies currently trying to do everything they…
Why artificial intelligence will not be taking your job
Artificial intelligence. Automation. Machine learning. Despite their origin in the discipline of pattern recognition, these technologies are redefining not just…
Proof that direct mail and email work better together
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…
The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…