How you can protect your brand from influencer fraud
With Kylie Jenner named as the youngest billionaire in the world by Forbes, the millennial dream of becoming a full-time…
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How to choose the right partner for second-party data
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Three steps to boosting customer experiences with AI
Today’s consumers want value both from what they buy, and from the purchasing process, regardless of whether they’re purchasing a…
Have companies done enough to comply with GDPR?
You visit a newspaper website. A window pops-up. You agree to share your data with every adtech partner present on…
Digital ad duopoly has stifled the industry for too long
So, at last the UK Government is going to investigate the digital advertising sector, with Chancellor Philip Hammond announcing this…
Why brands are streaming to advanced TV advertising
The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed….
Has the traditional marketing model had its day?
Transparency, greater control over creative, and a better return on investment, are just some of the reasons why brands are…
How brands can make the subscriptions model work
The subscription economy is booming. Netflix recently added 7 million new subscribers globally in just three months (Forbes) and Spotify…
Why workforce analytics can boost staff engagement
Employee engagement is an item high on every business leader’s agenda, with most companies currently trying to do everything they…