Why artificial intelligence will not be taking your job
Artificial intelligence. Automation. Machine learning. Despite their origin in the discipline of pattern recognition, these technologies are redefining not just…
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Proof that direct mail and email work better together
In today’s digital age, email is the channel of choice for many marketers because it is more cost- and time-efficient…
The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
Year Ahead: Why the data industry has world at its feet
Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…
Spooner on…what’s in store for us in the year ahead?
Scurvy. That’s what 2019 probably has in store for us. SCURVY. Given that most of the UK’s fresh fruit and…
Why brands must get to grips with identity resolution
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…
Year Ahead: Time to tackle influencer marketing fraud
Influencer marketing is still in its infancy in comparison to other digital marketing tactics. However, despite this, it is predicted…
Year Ahead: Time to embrace real-time data platforms
Knowledge of the customer continues to be a priority for most businesses. In fact Gartner’s latest CMO study reveals that…
Year Ahead: Get set for the rise of nano-segmentation
Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans,…