Year Ahead: Why the data industry has world at its feet
Despite the hysteria and confusion, I am pleased to say that the threatened “GDPR data apocalypse” has not materialised and,…
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Spooner on…what’s in store for us in the year ahead?
Scurvy. That’s what 2019 probably has in store for us. SCURVY. Given that most of the UK’s fresh fruit and…
Why brands must get to grips with identity resolution
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the…
Is the Internet really killing off the British high street?
Many commentators have been quick to blame this year’s poor Christmas high street sales on a shift to online shopping,…
Year Ahead: Time to tackle influencer marketing fraud
Influencer marketing is still in its infancy in comparison to other digital marketing tactics. However, despite this, it is predicted…
Year Ahead: Time to embrace real-time data platforms
Knowledge of the customer continues to be a priority for most businesses. In fact Gartner’s latest CMO study reveals that…
Year Ahead: Get set for the rise of nano-segmentation
Segmenting people into groups based on something they have in common has been around since the 16th Century – Yeomans,…
Year Ahead: Can blockchain fix loyalty scheme woes?
The general consensus is that loyalty is broken. Recently we’ve seen Avios close its doors, Waitrose dramatically alter its offering,…
AI won’t save ad industry but it can redefine marketing
If you believe the headlines, AI may just be the answer to improving most sectors. From an artificial intelligence tool…
Spooner on…this year’s Klorinated Kristmas Krackers
Ah! Xmas! The filthy, numbed, cracked and swollen fingers from harvesting hundreds of thousands of sprouts in the frosty fields…