Marketers must ditch ego to connect with customers
Today’s consumer is both hyper-connected and increasingly wary of sharing their data with brands. Indeed, a recent YouGov survey found that most UK…
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Black Friday frenzy puts customer loyalty in jeopardy
That’s right, it’s Black Friday once again, meaning retailers up and down the country are attempting to serve the mobs…
Why the John Lewis campaign marks a turning point
Advertising, like everything else in popular culture, works in cycles, and we’re witnessing a very interesting shift in tone and…
How brands can achieve a 720° view of their customers
How times have changed for marketing. Marketing to groups of similar people – the technique of yesteryear – has now…
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
How building a tech stack turns advertising into CRM
Today, no brand is immune from being disrupted by digital start-ups. Some question this logic, but when you consider the…
Why confidence scores are essential for modelled data
How confident are you really about your modelled data? If you asked yourself honestly, the answer to this question is…
Why brands must tackle the ‘infobesity’ challenge
While most businesses now understand how data can deliver a better, more personalised, customer experience, many also express angst about…
Time for the DM industry to address the plastics issue
In January, Theresa May’s government declared a war on plastic as part of a 25-year plan intended to eliminate all…
Why finance firms must fall back in love with direct mail
For financial services companies, cold direct mail has always been a major source for finding new customers, yet in my…