Time for a joint approach to promote charity legacies
Legacy donations – bequests left in a will – are often a sizeable chunk of a charity’s revenue but aren’t…
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GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…
Spooner on…so farewell then Tod Norman, one of a kind
“Change has never in history happened as fast as it is happening today; and it will never happen this slowly…
New order: clients are changing, now it’s agencies’ turn
It’s nearly H2 already. Is everyone on-plan? 2018 always promised change, challenge and opportunity. VUCA (volatility, uncertainty, complexity and ambiguity)…
How to build up consumer trust in the age of GDPR
Data-driven marketing has always required a level of responsibility when it comes to handling consumer data, but GDPR has now…
Loyalty schemes can exploit GDPR to remain relevant
The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…
Busting Daily Mail myth of door drop apocalypse now
Far be it from me to act as a spokesperson for the door drop industry, but I do feel we…
For once, the Daily Mail is actually right about junk mail
I can’t quite believe I am going to write this, but for once I find myself agreeing with the Daily…
Spooner on…the early retirement of Sir Martin Sorrell
It is with great trepidation, a fluttering heart and trembling knees that I mount the huge curving staircase that leads…
Changing marketing landscape needs an agile approach
Marc Pritchard recently announced some interesting changes over at P&G. Moving marketers from “project” managers to “brand” managers, cutting the…