Where is the investment in fighting online ad fraud?
A recent report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016 from ad fraud;…
A recent report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016 from ad fraud;…
Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement…
It is only in the past few days that Lord McKelvey Of That Ilk, editor of this classy, online organ…
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality…
One of these key changes is the way in which personal data is handled, particularly with the new EU General…
Technology seems to be moving marketing professionals further and further away from customers, especially when it comes to CRM systems….
Viewability is still a divisive subject within the ad tech industry, but while the benefit of a viewability goal to…
In the early days of online retailing, brands could significantly improve conversion and revenue growth through simple A/B testing and…
Good lord! There is a tremendous schemozzle around ‘content’ these days isn’t there?! Every industry publication is crammed full with…
In October last year Facebook opened up its lead generation offering to all advertisers, having carried out successful tests from…