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Reason why image is everything

Long before the saturated advertising industry secured a grip on our consciousness, building platforms for brands represented by snapshots on…




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The Lovin’ Spoonful, chapter one

The editor of decisionmarketing.co.uk, a well-set fellow, whom I hugely admire, with several acres under chickens and a devil-may-care attitude…


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Are you getting the right feedback?

Whenever companies engage with customers there is the potential to affect satisfaction levels, positively or negatively. Arguably this is especially…