Modern-day classification: Who do you think you are?
In the days when I promoted Mosaic, our team used to share what we thought was an amusing anecdote. Marketers…
Views
Segmentation techniques have changed, how about you?
The major changes in consumer behaviour, driven by the increasing influence of new technology, continue to precipitate a massive shift…
Cambridge Analytica: A question of ethics not legality
The news surrounding Cambridge Analytica and its apparent “data breach” has dominated the headlines for days. It’s a story that…
How to stop your company being the next data scandal
Data is under the spotlight yet again as the ICO ramps up its investigation into Cambridge Analytica, the UK firm…
GDPR: Making the case for using legitimate interests
With the exception of wilful cowboys, most organisations – whether they are a charity or a commercial business – probably…
Spooner on…where have all the old creatives gone?
Onward I trudge this bitter morning, knee-deep in the thick snow, stumbling, flailing, striving onward onward towards the cruelly-early-morning locomotive…
Use GDPR to reshape your customer engagement efforts
When GDPR comes into effect in May, data accuracy will certainly be crucial, but the ways in which the new…
We all have a legitimate interest in sound GDPR advice
So, at last a bit of welcome news from the ICO. Here it is in black and white in new…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…