How to stop your company being the next data scandal
Data is under the spotlight yet again as the ICO ramps up its investigation into Cambridge Analytica, the UK firm…
Views
GDPR: Making the case for using legitimate interests
With the exception of wilful cowboys, most organisations – whether they are a charity or a commercial business – probably…
Spooner on…where have all the old creatives gone?
Onward I trudge this bitter morning, knee-deep in the thick snow, stumbling, flailing, striving onward onward towards the cruelly-early-morning locomotive…
Use GDPR to reshape your customer engagement efforts
When GDPR comes into effect in May, data accuracy will certainly be crucial, but the ways in which the new…
We all have a legitimate interest in sound GDPR advice
So, at last a bit of welcome news from the ICO. Here it is in black and white in new…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Year Ahead: How life under GDPR will benefit us all
2018 promises to be the year when consumers will finally take control of how brands communicate with them. Remember, data…
Year Ahead: Why the data industry needs less and more
I’ve been working in data for over 30 years now, and I’ve seen so much change. The current rapidity of…
When will firms finally recognise truth about women?
One of the key takeaways from this year’s Women in Data conference was that, although the use of artificial intelligence…