Why brands must tackle the ‘infobesity’ challenge
While most businesses now understand how data can deliver a better, more personalised, customer experience, many also express angst about…
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Time for the DM industry to address the plastics issue
In January, Theresa May’s government declared a war on plastic as part of a 25-year plan intended to eliminate all…
Why finance firms must fall back in love with direct mail
For financial services companies, cold direct mail has always been a major source for finding new customers, yet in my…
Why is big data never there when you actually need it?
Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends…
Are you lagging behind with legitimate interests?
If you are old enough to remember the UK’s only 100-metre Olympic gold medallist, Linford Christie, his mantra was to…
Why GDPR is best thing since slice bread – and email
GDPR is quite likely the best thing to happen to the relationship between brands and customers since the invention of…
Impactful CX can only be achieved through sound data
Customers want a connected experience. Right from the marketing messages they receive, through to interactions with a brand’s assets. While…
GDPR two months on: Are you on road to compliance?
Two months have now passed since the marketing industry should have been GDPR-ready. Although the ICO didn’t set a hard…
CRM systems no longer just exclusively for rich brands
At a time when customers are more empowered, businesses are under ever increasing pressure to deliver a consistent and seamless…
Boring data? Forget it, it’s even driving Cannes’ agenda
On the surface, the Cannes Lions International Festival of Creativity and GDPR may not be natural bedfellows but there was…