Why is big data never there when you actually need it?
Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends…
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Are you lagging behind with legitimate interests?
If you are old enough to remember the UK’s only 100-metre Olympic gold medallist, Linford Christie, his mantra was to…
Why GDPR is best thing since slice bread – and email
GDPR is quite likely the best thing to happen to the relationship between brands and customers since the invention of…
Impactful CX can only be achieved through sound data
Customers want a connected experience. Right from the marketing messages they receive, through to interactions with a brand’s assets. While…
GDPR two months on: Are you on road to compliance?
Two months have now passed since the marketing industry should have been GDPR-ready. Although the ICO didn’t set a hard…
CRM systems no longer just exclusively for rich brands
At a time when customers are more empowered, businesses are under ever increasing pressure to deliver a consistent and seamless…
Boring data? Forget it, it’s even driving Cannes’ agenda
On the surface, the Cannes Lions International Festival of Creativity and GDPR may not be natural bedfellows but there was…
Time for a joint approach to promote charity legacies
Legacy donations – bequests left in a will – are often a sizeable chunk of a charity’s revenue but aren’t…
GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…
Spooner on…so farewell then Tod Norman, one of a kind
“Change has never in history happened as fast as it is happening today; and it will never happen this slowly…